Roy Virgen Jr. is a dedicated marketing and business strategist with a passion for education and international experience. After many years working in Corporate America, Roy shifted his focus to assist small and medium-sized businesses in enhancing their operational, marketing, and social media strategies. His efforts have helped numerous clients establish a strong web presence and significantly increase their revenue.
In addition to his corporate work, Roy has a profound understanding of the higher education system in the United States and California. He has been instrumental in launching and developing specialized programs for various colleges and universities. A staunch advocate for education, Roy earned his MBA from the University of La Verne in 2013, with dual concentrations in Leadership and Marketing. Since then, he has shared his knowledge as a university lecturer, shaping the minds of future managers and entrepreneurs.
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Introduction In today’s digital age, successful marketing goes beyond creative campaigns and catchy slogans. It hinges on understanding consumer behavior at a deeper level—what drives
Introduction In the fast-paced and ever-evolving world of marketing, measuring performance and optimizing strategies are crucial for achieving success. Understanding which metrics matter most can
Introduction In the digital age, content reigns supreme in the realm of marketing. Say’s Roy Virgen Jr., the phrase “content is king” has long been a
Introduction The marketing landscape is experiencing a profound transformation, driven by the rise of artificial intelligence (AI) and automation. Say’s Roy Virgen Jr., these technologies are
Introduction In the dynamic landscape of modern marketing, understanding the customer journey has become paramount for businesses striving to thrive in a competitive environment. Say’s
Welcome to the Roy Virgen Jr’s Marketing Blog Archives. Here you will find information about Marketing to increase your knowledge.
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